• IKIGAI card game© English version

The World Economic Forum says about Ikigai:

"Is this Japanese concept the secret to a long, happy, meaningful life?"


We've created a unique tool to help you, or your clients, to find an answer to the big question: what do you get up for in the morning?




IKIGAI card game helps to ask the right questions. To look in the mirror and unlock your purpose. IKIGAI card game forces you to make a balanced choice about where to go. Taking into account preferences, talents, skills and the realities of the market. Where you are confronted with disruption, digitization and sustainability.


IKIGAI in Japan means a reason for being. IKI refers to life. And GAI refers to what someone expects and hopes for in life. It's probably not a coincidence that on the remote island of Okinawa, everybody knows their IKIGAI. What they get up for in the morning. It's not uncommon that people in their nineties have small shops and sell local produce on the market.





Okinawa lies between Japan and Taiwan. It is the place on our planet where people get most vitally old in the entire world.



Marshall Goldsmith and Paul Donkers discuss the idea behind IKIGAI card game©. 


How to play IKIGAI Cardgame?

  • you can play IKIGAI with two persons
  • you can play IKIGAI in a small group of up to four people

Who is using IKIGAI?

  • IKIGAI Cardgame is used by coaches and consultants from all over the world
  • it's used by HR professionals and line managers with HR tasks
  • it's used by people who want to work on their career choices
  • if you select questions from the card deck, you can use IKIGAI for team building.
  • it is used by professors at schools and universities such as MIT, UCLA and TWA. In Thailand and in Japan it's also used at Business Schools.

IKIGAI Cardgame is structured in three parts. Each section contains a series of very challenging and provocative questions. The questions force you to think deep.


Part 1: You love it

Part 2: You're good at it

Part 3: Reality check 


Question design. Starting the Ikigai coaching process with asking the right question at the right time, is absolutely critical. 

  1. We created the questions in the card deck based on our personal 25 year international experience in coaching. We have coached thousands of individuals through change. For more information about our background, please visit the website of our firm: www.tencompany.org
  2. We tested the game with our test panel. Together, this hand-picked group has more then 160 years of real life coaching experience. Based on their feedback, we fine-tuned some questions, added and deleted questions. 
  3. We tested the game in our network. One-on-one and in small groups of maximum four people. Based on our observations, we fine-tuned the game.
  4. We stay in touch with our users when they start using Ikigai™ card game. We continue to collect their feedback. We use it to further develop the game. We have designed a closed feedback loop for continuous improvement.




The game comes in a box that normally fits in your mailbox. We ship worldwide.


Paul Donkers playing Ikigai card game with Dr. Marshall Goldsmith in New York


Our Ikigai card game was recently featured during the morning news on national Japanese news station NHK: Goodmorning Japan.



Our inspiration hub is packed with resources: more tools, video's, articles, columns, blogs, vlogs, books. If makes us happy if you find value. Pay us a visit via www.tencompany.org


If you decide to purchase IKIGAI Cardgame, we will send you free worksheets to use with the tool.



IKIGAI Cardgame in action in Tokyo, Japan



IKIGAI Cardgame in action in Tokyo, Japan





IKIGAI card game in action in Japan, summer 2018




IKIGAI tool on the road on a Dutch train



Introduction of the Japanese version of Ikigai card game© in Tokyo, April 2019.






Keep in touch and follow IKIGAI Cardgame via twitter: @ikigaicardgame



Write a review

Note: HTML is not translated!
    Bad           Good

IKIGAI card game© English version

  • Product Code: Game
  • Availability: In Stock
  • € 38.43

  • Ex Tax: € 35.26