• IKIGAI card game English version

World Economic Forum about Ikigai 

"Is this Japanese concept the secret to a long, happy, meaningful life?"


We've created a unique tool to help you, or your clients, to find an answer to the big question: what do you get up for in the morning? And we've made it available for you to use it too.




This cardgame helps to ask the right questions. To look in the mirror and unlock your purpose. IKIGAI card game forces you to make a balanced choice about where to go. Taking into account preferences, talents, skills and the realities of the market. Where you are confronted with disruption, digitization and sustainability.


IKIGAI in Japan means a reason for being. IKI refers to life. And GAI refers to what someone expects and hopes for in life. It's probably not a coincidence that on the remote island of Okinawa, everybody knows their IKIGAI. What they get up for in the morning. It's not uncommon that people in their nineties have small shops and sell local produce on the market.





Okinawa lies between Japan and Taiwan. It is the place on our planet where people get most vitally old in the entire world.



Marshall Goldsmith and Paul Donkers discuss the idea behind IKIGAI card game. And it's application.


How to play IKIGAI Cardgame?

  • you can play IKIGAI with two persons
  • you can play IKIGAI in a small group of up to four people

Who is using IKIGAI?

  • IKIGAI Cardgame is used by coaches and consultants from all over the world
  • it's used by HR professionals and line managers with HR tasks
  • it's used by people who want to work on their career choices
  • if you select questions from the card deck, you can use IKIGAI for team building.
  • it is used by professors at schools and universities such as MIT, UCLA and TWA. In Thailand and in Japan it's also used at Business Schools.

IKIGAI Cardgame is structured in three parts. Each section contains a series of very challenging and provocative questions. The questions force you to think deep.


Part 1: You love it

Part 2: You're good at it

Part 3: Reality check 


The questions in the card deck are based on our own experiences. We have more then 25 years of personal experience in developing individuals. We know first hand the importance of asking the right questions at the right time. We use it ourselves all the time.


Keep sharing and follow IKIGAI Cardgame via twitter: @ikigaicardgame


The game comes in a box that normally fits in your mailbox. We ship worldwide.


Paul Donkers playing Ikigai card game with Dr. Marshall Goldsmith in New York


Ikigai card game was recently featured on national Japanese news station NHK: Goodmorning Japan



Our inspiration hub is packed with resources: more tools, video's, articles, columns, blogs, vlogs, books. If makes us happy if you find value. Pay us a visit via www.tencompany.org


If you decide to purchase IKIGAI Cardgame, you get free worksheets to use with this tool.



IKIGAI Cardgame in action in Tokyo, Japan



IKIGAI Cardgame in action in Tokyo, Japan





IKIGAI card game in action in Japan, summer 2018




IKIGAI tool on the road on a Dutch train









Write a review

Note: HTML is not translated!
    Bad           Good

IKIGAI card game English version

  • Product Code: Game
  • Availability: In Stock
  • € 38.43

  • Ex Tax: € 35.26