• IKIGAI Card Game

IKIGAI:  the Japanese happiness of always being busy.


Find your unique IKIGAI. Your purpose.


Or help your clients find their answer to the question: what do you get up for in the morning?






IKIGAI Cardgame helps you to find real answers about what to do with the rest of your life.


This cardgame is a unique tool. It helps you to ask the right questions at the right time. It brings a logical structure to your sessions. IKIGAI Cardgame forces you or your coachee to make a balanced choice. Taking into account preferences, talents, skills and the realities of todays market situation. With it's increasing impact of disruption, digitization and changes in sustainability focus.


IKIGAI Cardgame is designed from the ground up to challenge and to structure your thinking. The result is that you get new ideas. And that you are forced to make balanced choices.


IKIGAI in Japan means a reason for being. IKI refers to life. And GAI refers to what someone expects and hopes for in their life. It's probably not a coincidence that  on the subtropical island of Okinawa, everybody knows their IKIGAI. Every islander knows what they get up for in the morning. It's not uncommon here that people in their nineties have small shops and sell local produce on the market.


This small island between Japan and Taiwan is they place where people get most vitally old in the entire world.


How to play IKIGAI Cardgame?

  • you can play IKIGAI with two persons
  • you can play IKIGAI in a small group of up to five people
  • you can even play IKIGAI on your own.

Who is using IKIGAI?

  • IKIGAI Cardgame is used by coaches and consultants from all over the world
  • it's used by HR professionals and line managers with HR tasks
  • it's used by people who want to work on their career choices
  • if you select questions from the card deck, you can use IKIGAI for team building and for students.
  • it is used by professors at schools and universities

IKIGAI Cardgame is structured in three parts. Each section contains a series of very challenging and sometimes provocative questions.


Part 1: You love it

Part 2: You're good at it

Part 3: Reality check 


The questions in the card deck are based on our own experiences. We have more then 25 years of personal experience in coaching and we know the importance of asking the right questions at the right time.


We know from our own practice that asking the right questions can make all the difference in the world. We have assisted thousands or people from all continents and assisted them finding thèir purpose; their IKIGAI. In other words, we use IKIGAI all the time ourselves!


Follow IKIGAI Cardgame on twitter via: @ikigaicardgame


The game comes in a box that normally fits in your mailbox. Depending on where you are. We ship worldwide.


Handy 8 minute tutorial on how to use IKIGAI Cardgame in a one-on-one setting.




3 minute explanation what IKIGAI looks like and how we work with it.



Our inspiration hub is packed with resources: more tools, video's, articles, columns, blogs, vlogs, books. If makes us happy if you find value. If you want to, pay us a visit via www.tencompany.org. We're always open!


If you decide to purchase IKIGAI Cardgame, you will get free worksheets to use with this tool.



IKIGAI Cardgame in action in Tokyo, Japan



IKIGAI Cardgame in action in Tokyo, Japan



IKIGAI tool used in a Dutch train






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IKIGAI Card Game

  • Product Code: Game
  • Availability: In Stock
  • € 39.50

  • Ex Tax: € 37.26